CLIENTS :
Krystal, Calypso Lemonade, Cooper Tire, Orange Theory Fitness, Great Clips, FreshDirect, Shoney’s, Gold Toe, For Eyes, Big Blue Swim School, Visit Tallahassee, The Cayman Islands Department of Tourism, Hurricane Grill & Wings, Pilot Pen, Youfit Health Clubs, Hard Rock All-Inclusive Hotels, Hunter Fan, KelbyOne, Renaissance Aruba Resort & Casino, Clarion University + more.
It was a beautiful May afternoon out on the rivers of Tallahassee when
I fought off an alligator barefooted.
Now, I’m not sure about all of the stereotypes Floridians are given, but between “swimming in backwaters”, “fighting bloodthirsty reptiles” and “not wearing any shoes”, I’m pretty fucking sure “being a chicken” isn’t anywhere on the list. But that’s okay. I’m a storyteller and good stories don’t always come from playing it safe.
To me, advertising is just that: storytelling. When done right, its message should be so interesting, fun and provoking, it makes the idea of an ad-blocker seem as attractive as walking in on your grandmother in the bathroom. Done poorly and, suddenly, seeing Grandma on the toilet doesn't seem so bad as long as it can make those pesky retargeting banners go away.
Throughout my career, I’ve had the pleasure of writing for many kinds of clients, from conventional, middle-of-the-road companies to brands not afraid to push the envelope. As a known envelope-pusher myself, I much prefer the latter. In fact, it’s my personal goal in this business to make everyone else’s clients come back to their agencies on a Friday afternoon and say, “Hey. I know we agreed on this set strategy, but is there anyway we can completely change everything to look a little bit more like this? By Monday?”
P.S. If you still want to hear that alligator story, consider this my official CTA. Hit me up at...