Cooper Tire
Despite being one of America’s oldest tire and rubber manufactures, Cooper Tire didn’t have a specific messaging point that they could uniquely own.
As long as their tires are relatively safe and not too expensive, most drivers do not have a preference on what brand they buy. To appeal to this mindset, Cooper Tire needed to become the brand customers could “trust” to get them from point A to point B without driving up the cost (pun definitely intended).
Like Michelin stands for “safety” and Goodyear is “the racing tire”, we positioned Cooper Tire as the tire to go to when “tires matter”.
(Click photos to apply 30-35 psi of air pressure)
When the rain comes down, you need tires that measure up. Cooper tires are engineered to provide an outstanding ride, long-lasting performances and the best stopping power in wet weather. Tires matter. That's why smart drivers count on Cooper.
Cooper has been synonymous with quality for over a century. Everything we've tested, discovered and created in that time goes into every tire we make. Tires matter. That's why smart drivers count on Cooper.
With over 100 years of experience, you know Cooper stands behind our tires. That's why we build them for long life and lasting performance. Tires matter. That's why smart drivers count on Cooper.