GOLD TOE SOCKS

Gold Toe is a gold-tipped, black dress sock commonly found in the sock drawers of adult men everywhere. Although the men’s black dress sock is Gold Toe’s most easily recognizable product, Gold Toe also offers a wide selection of styles.

We wanted to show the world that Gold Toe is more than just one pair of socks, and, in fact, many different socks with many different styles for all walks of life. (Pun intended and I’m not sorry!)

Using Gold Toe’s inspirational brand voice, we created a 2-part duality message that featured both men and women’s athletic and lifestyle lines.

BONUS ONE-OFF CAMPAIGN!

Realizing that a significant percentage of their core audience is avid golfers, Gold Toe launched two new collections of golf socks to their product line. So we wanted to give golfers a clear reason why they should choose Gold Toe the next time they’re out playing a round.

Our solution was to show how the superior comfort and style of Gold Toe gives golfers an extra boost of confidence both on the green and inside the clubhouse, one-off style!