#MessageOnAKrystal
Every Krystal comes in its own box, and the old Krystal packaging was stale and uninteresting.
We needed to redesign the Krystal boxes to be fun, interesting and customer-interactive.
The average customer orders around 4 items per visit (there were even studies), so we created small Krystal-themed story parts to go on the boxes for audiences to mix, match, collect and share using a hashtag.
