L.G. Smith's Steak & Chop House

Just your typical hotel restaurant, L.G. Smith’s is the designated fine-dining option for guests at Renaissance Aruba Resort and Casino… or, at least, it was until Renaissance knocked down some walls and added a giant upscale lounge. Now a unique steakhouse/lounge hybrid, Renaissance Aruba wants L.G. Smith’s to be just as much as an experience as it is a restaurant.  

Brand new restaurant—Brand new brand. To position L.G. Smith’s as the latest and greatest in Aruban dining, we needed to give them a recharged look and feel that's separate from the rest of Renaissance Aruba. 

Using incredible photography (client-provided, strangely enough) and bold headlines, we made our audience’s mouth water throughout print, digital and social media.

(Click photos to make sure they eat their vegetables)