Veryvell is a relatively new CBD beverage + drops in Colorado. Like many start-ups I've worked with, they needed a brand voice. So my first task was rebranding their Instagram copy. The audience was Coloradians who enjoy the benefits of CBD, and they wanted to position their brand as a moment of wellness with every sip.
My solution was to convey these moments in the copy, as well as extend "wellness" to include mental health, mindfulness and validation. It's Instagram. Everyone's anxious. If we wanted to be a wellness brand on Instagram, we needed to address the mental health of those who scrolling for hours on end. Once the CD approved the direction, the rest was easy. I imagined the brand being the empathic, spiritual, therapist friend in a friend group — and all the copy fell into place.
I was fortunate to collaborate with a gifted art director who captured the right photography needed for the concept. But because we needed to interact with our audience on an intellectual level, we knew photography alone wasn't going to do the job. So I developed three different copy formulas for text-only posts that would serve as the “heart strings” of the brand.
Sometimes, I check in on Veryvell’s Instagram to see how it has evolved. I’m always pleased to see the current copywriter writing text-only posts that follow the formulas I created.
The soul can be restless. It’s good to give it a breather. Place an order today at the link in our bio.
Be on the same page with yourself.
Unwind with our new beverage drops - link in bio.
When time feels like it’s slowing down, slow down with it. Only available online at the link in our bio.
Some like coffee. Some like juice. We go well with either.
We all have our morning rituals. Ours include 10mg of CBD + Guarana.
Moments of relaxation now come in any beverage.
Find balance both internally and externally as summer unofficially begins.
Let the CBD + L-Theanine do all the work.
Serious A.M. energy.
Unwinding is easy. Just add water.
Sometimes, the Mind & Body deserve a special treat.
Boost your clarity, even with a decaf. Bring two pumps of Focus to your morning brew - link in bio.
Introducing Veryvell CBD Beverage Drops. A compact way to bring the relaxing sensations of Veryvell into every element of life.
When you connect Mind & Body, you connect your spirit.
Achieve clarity, balance and relaxation on and off the clock.
A new way to diffuse relaxation throughout everyday life - “dropping” soon...
Focus on yourself. Everything else will follow.
Embrace your own flavor of uniqueness.
Being yourself means being honest with how you’re feeling. Focus on yourself first.
Let relaxation find you out of the blue.
No matter your mood, flavor it how you’d like. Pick up a pack at your local Colorado liquor store.
Tell us your favorite show to Unwind with without TELLING US your favorite show to Unwind with.
A ray of morning sun in your sparkling water.
Only you know what’s best for you. Pop the tab and open yourself up.
A slice of a more balanced life.
Ease your shoulders. Unclench your jaw. Sip, smile, and repeat.
Fit your flavor to the occasion. Focus / Mind + Body / Unwind.
Taste a new genre of afternoon relaxation.
It’s your evening. Flavor it how you wish.
Focus on yourself. Treat your Mind and Body. Center and Unwind.
May your hearts melt and your spirits fizz.
- Our natural habitat -
Open the “5:00pm - no unread emails” feeling.